EXPERIENCE

Copy Director — Viking

2022–Present

Viking is the world’s leading river and ocean cruise line—For the Thinking Person.

  • Champion Viking’s vision of destination-focused journeys for the thinking traveler across all touchpoints.

  • Create clear, efficient systems and guidelines that empower writers and editors while balancing autonomy with collective excellence.

  • Guide compelling copy across direct mail, brochures, digital, print and broadcast campaigns aligned with business objectives.

  • Drive innovation through strategic AI adoption without compromising craft or brand integrity.

  • Align messaging and storytelling with stakeholders across the organization to deliver cohesive, results-driven campaigns.

  • Coach writers and editors, providing senior-level feedback on voice, structure, clarity and craft.

Senior Copywriter — Bath & Body Works

2018–2022

  • Developed product storytelling for one of North America’s leading consumer brands.

  • Wrote launch campaigns across fragrance, home and personal care collections.

  • Partnered with merchandising, design and marketing teams on seasonal campaigns and integrated brand initiatives.

  • Shaped product narratives across multiple channels while maintaining a distinctive, consistent brand voice.

Los Angeles Correspondent — Monocle

2016–2018

  • Reported on architecture, design, culture and business across Southern California for an international audience.

  • Interviewed internationally recognized creative and business leaders.

  • Produced feature stories, profiles and editorial content for print and digital platforms.

  • Represented Monocle’s distinctive editorial voice in a major international market.

Brand & Editorial Consultant — Selected Clients

Editorial strategy, brand voice and branded storytelling for international organizations and consumer brands, including:

YouTube • Norwegian Air • Barclays

  • Developed editorial strategy, brand voice, interviews and long-form content for global marketing initiatives.

  • Translated complex business and brand objectives into clear, compelling editorial narratives.

  • Led projects from editorial concept and positioning through writing, editing and final delivery.

Earlier Editorial Leadership

Senior editorial roles spanning luxury publishing, travel, lifestyle and media, including:

Managing Editor — Barclays Little Book of Wonders
Editor in Chief — CoutureLab
Editor & Co-Publisher — Ink Global
Lifestyle Editor — Attitude Magazine