EXPERIENCE

Copy Director, Viking Cruises | 2022–Present

Viking, rated the #1 River and Ocean Cruise Line by Condé Nast Traveler, offers enriching travel experiences for discerning guests. As Copy Director, I lead a high-performing team and reimagine how Viking engages its audience.

  • Leadership & Collaboration – Oversee writers and editors, balancing autonomy and collective creativity.

  • Strategic Content Development – Guide copy for direct mail, brochures, digital, print and broadcast campaigns.

  • Brand Stewardship – Uphold Viking’s vision to offer destination-focused journeys For the Thinking Person.

  • Cross-Functional Engagement – Align messaging with business objectives working across teams.

  • Innovation & AI Integration – Assist in strategic planning for AI-driven content solutions.

Senior Copywriter, Home – Bath & Body Works | 2018–2022

  • Crafted product copy for candles, soaps and home fragrance lines.

  • Translated cultural trends into visionary, brand-right messaging.

  • Elevated storytelling into olfactory journeys—inviting readers into imaginative, nostalgia-soaked worlds.

Los Angeles Correspondent, Monocle 24 | 2016–2018

  • Delivered cultural insights on art, film and television for Monocle’s digital radio platform.

Editorial Director, Camberwell Consulting | 2014–2018

  • Led content strategy for global brands including:

    • Norwegian Airlines – Developed a social media campaign highlighting untold LA stories.

    • New Zealand Trade & Enterprise – Created US market expansion content strategies.

    • The Culture of Practice – Conducted interviews with top architects for a book project.

    • YouTube Cultural Review – Developed launch content profiling industry leaders.

Managing Editor, Barclays Little Book of Wonders | 2013–2014

  • Curated premium lifestyle content for high-net-worth individuals.

Editor in Chief, CoutureLab.com | 2011–2013

  • Led editorial strategy for a luxury e-commerce platform catering to global nomads.

Editor & Co-Publisher, Ink Global | 2004–2011

  • Built editorial strategies for international in-flight magazines leading multilingual creative teams.

Lifestyle Editor, Attitude | 2000–2012

  • Covered travel, dining and celebrity interviews for Europe’s top-selling style magazine for gay men.