EXPERIENCE

Copy Director — Viking

2022–Present

Viking is the world’s leading river and ocean cruise line—For the Thinking Person.

·       Lead and mentor a global copy team while evolving Viking’s brand voice, editorial standards and copy guidelines across channels and markets.

·       Serve as a senior editorial authority, shaping flagship campaigns, executive communications and high-visibility brand content from concept through final copy.

·       Partner with executive, brand, product and creative leadership to translate business objectives into clear, distinctive, on-brand storytelling supporting multi-million-dollar campaigns.

·       Develop and refine AI-assisted editorial workflows, applying human editorial judgment to AI-generated content to improve voice, nuance, consistency and craft.

·       Translate brand principles and editorial standards into practical systems, guidance and workflows that enable writers, editors and emerging AI tools to produce more consistent, brand-true work.

·       Identify opportunities to improve copy creation, review and delivery at scale, balancing editorial quality with greater efficiency.

·       Oversee creative across direct mail, brochures, digital, print, video and broadcast, maintaining a consistent brand voice across formats and touchpoints.

·       Coach writers and editors through complex editorial decisions, providing senior-level feedback on voice, structure, clarity and craft.

Senior Copywriter — Bath & Body Works

2018–2022

·       Developed product storytelling for one of North America’s leading consumer brands.

·       Wrote launch campaigns across fragrance, home and personal care collections.

·       Partnered with merchandising, design and marketing teams on seasonal campaigns and integrated brand initiatives.

·       Shaped product narratives across multiple channels while maintaining a distinctive, consistent brand voice.

Los Angeles Correspondent — Monocle

2016–2018

·       Reported on architecture, design, culture and business across Southern California for an international audience.

·       Interviewed internationally recognized creative and business leaders.

·       Produced feature stories, profiles and editorial content for print and digital platforms.

·       Represented Monocle’s distinctive editorial voice in a major international market.

Brand & Editorial Consultant — Selected Clients

Editorial strategy, brand voice and branded storytelling for international organizations and consumer brands, including:

YouTube • Norwegian Air • Barclays

·       Developed editorial strategy, brand voice, interviews and long-form content for global marketing initiatives.

·       Translated complex business and brand objectives into clear, compelling editorial narratives.

·       Led projects from editorial concept and positioning through writing, editing and final delivery.

Earlier Editorial Leadership

Senior editorial roles spanning luxury publishing, travel, lifestyle and media, including:

Managing Editor — Barclays Little Book of Wonders
Editor in Chief — CoutureLab
Editor & Co-Publisher — Ink Global
Lifestyle Editor — Attitude Magazine