EXPERIENCE

Copy Director, Viking | 2022–Present

Viking, rated the #1 River and Ocean Cruise Line by Condé Nast Traveler, offers enriching travel experiences for discerning guests. As Copy Director, I lead a high-performing team and reimagine how Viking engages its audience.

  • Strategic steward of brand voice and standards – Champion Viking’s vision of destination-focused journeys for the thinking person across all touchpoints.

  • Builder of frameworks that enable scalable, on-brand communication – Create clear, efficient systems and guidelines that empower writers and editors while balancing autonomy with collective excellence.

  • Architect of integrated content strategies – Guide compelling copy across direct mail, brochures, digital, print and broadcast campaigns aligned with business objectives.

  • Leader who successfully integrates AI while protecting quality and creativity – Drive innovation through strategic AI adoption without compromising craft or brand integrity.

  • Cross-functional collaborator – Align messaging and storytelling with stakeholders across the organization to deliver cohesive, results-driven campaigns.

Senior Copywriter, Home – Bath & Body Works | 2018–2022

  • Crafted product copy for candles, soaps and home fragrance lines.

  • Translated cultural trends into visionary, brand-right messaging.

  • Elevated storytelling into olfactory journeys—inviting readers into imaginative, nostalgia-soaked worlds.

Los Angeles Correspondent, Monocle 24 | 2016–2018

  • Delivered cultural insights on art, film and television for Monocle’s digital radio platform.

Editorial Director, Camberwell Consulting | 2014–2018

  • Led content strategy for global brands including:

    • YouTube Cultural Review – Conducted interviews with influential YouTube creators and produced cultural insights designed to engage thought leaders in the creative industry.

    • Norwegian Airlines – Developed social media campaigns spotlighting untold stories from Los Angeles, strengthening brand narrative through local cultural insight.

    • The Culture of Practice – Interviewed principals of leading global architectural practices to explore workplace culture for this limited edition book.

    • New Zealand Trade & Enterprise – Created content strategy frameworks to support U.S. market expansion, aligning messaging with target industry audiences and growth objectives.

Managing Editor, Barclays Little Book of Wonders | 2013–2014

  • Curated premium lifestyle content for high-net-worth individuals.

Editor in Chief, CoutureLab.com | 2011–2013

  • Led editorial strategy for a luxury e-commerce platform catering to global nomads.

Editor & Co-Publisher, Ink Global | 2004–2011

  • Built editorial strategies for international in-flight magazines leading multilingual creative teams.

Lifestyle Editor, Attitude | 2000–2012

  • Covered travel, dining and celebrity interviews for Europe’s top-selling style magazine for gay men.